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Consumer Demographics and Preferences are Changing Radically
John Humphrey Significant changes in population and other demographics in the United States will affect the automotive industry in the years to come, according to John Humphrey, senior vice president...
View ArticleJ.D. Power Roundtable Speaker Defines “Connected Auto Consumers”
Arianne Walker Today’s digital lifestyle has a growing impact on the auto industry. Understanding how consumers who are in the market for a vehicle are “using digital information and how they are...
View ArticleExperts Discuss how Millennials Consume Content, Shop Differently
Reaching millennial consumers is a key focus for marketers in the auto industry, and was a key topic during presentations and panel discussions at the October J.D. Power Automotive Marketing Roundtable...
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